TECHNICOLOR - TEDDI GOLD

MUSIC VIDEO
RELEASED: 10-21-2022

DIRECTORS: Elise Bortz & Ethan Stockwell
PRODUCERS: Evan Baldaccini & Matt Figueroa
DP: Henry Yin
1ST AC: Yonathan Wezeli
2ND AC: Minggu Yin
GAFFER: Matt Figueroa
PA: Shannon Borden
COLORIST: Michaelangelo Macias

Shot on 35mm
Film Processing by FotoKem
Colored at Bunte Farben

We were drawn to Teddi through her effervescence on stage, the bounce of her tracks, and later we found out, her love of cats. In her song ‘Technicolor,’ she pays homage to her family’s LA roots in harking back to Hollywood’s Golden Age. In electric choruses she captures in sound all the things that color can do.

To achieve the old Hollywood feel & the warm tones that Teddi was looking for, we knew immediatey that we wanted to shoot this video on film. We leaned into a vintage affect by using special effects like rear projection on set, and color channel mixing in the edit. Also in post, we experimented with other analog editing techniques like double exposure, as well as using the classic tri-color Technicolor spectrum of magenta, yellow, and cyan to color grade.

We wanted to juxtapose this vintage style with the modern beats to match Teddi’s energy as an artist. Through the psychedelic chorus scenes, our goal was to up the energy and maintain a color-driven, playful vibe throughout the video.

Video premiere featured in EARMILK.
Watch the full video HERE.

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